Beauty Brand


Being a beauty brand is exciting, whether you have developed the next best skincare, makeup, grooming or personal care brand, or think you have, only your consumers and quite often Google can ensure that your brand leads the field and that you are a BBT (Beauty Brand Trailblazer).

Our Trailblazer Test benchmarks your brands ability to influence as a leading beauty brand and identifies opportunities for leveraged growth.

Answer 40 questions and get your Trailblazer Test Card

Free of charge - no strings attached in less than 10 minutes

The test card will measure you against
The 5 Elements of Influence


The degree to which you can clearly articulate the value of what you do is the first step in maximising your ability to influence. Rarely do business owners have a compelling answer to the question 'What do you do?' let alone 'Why should I buy?'.


Publishing your ideas into content increases your credibility and the level of perceived authority you have in your industry. It plays a major role in determining everything from your pricing and conversion rates, to the volume of inbound opportunities coming your way. If you lack credibility, you will lack influence.

Revenue/ Exposure

The degree to which an organisation’s revenue is linked to its founders’ personal time is a critical factor in measuring both the efficiency and effectiveness of the business model being used. Knowing how to effectively productise will help you scale and break out of the time-for-money trap.



The personal brand presence of the founder both online and in traditional media presence is a differentiator and can't be under estimated. You (and your organisation) are who google says you are. The scorecard clearly rates where you're strong, and where you need to improve.



Every great business grows and thrives through partnerships, JV's and alliances with other key players in your industry. Whether you're isolated on the fringe or well established in the inner circle of your industry will be the deciding factor as to whether you're operating as a Beauty Brand Trailblazer.


Discover your score in less than 10 minutes...

40 questions to enhance your ability to influence

"A 500% increase in my income as a direct result of these principles."

Answer 40 Yes / No questions


Find out how you fare with pitching your business, publishing content, developing products, raising your profile and forming partnerships.

Review suggested improvements


Once your score has been calculated, our system will produce a tailored report outlining specific actions for improving your score.

Get a Copy of Beauty Brand Trailblazer


We’ll send you Lisajane Davies’s best-selling book (among her family) in print or as an eBook.

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