Success Case Study for Grooming Brand - Heist of London


Heist = height + style


Heist was set up to challenge grooming conventions; created with men in mind. From us you'll get tailored hair and grooming products for today's man, it's that simple.  The idea for Heist seemed so obvious to us. Why were there no hairdryers for men? It was time to put an end to sheepishly sharing. With no suitable answer on the market, we decided to develop our own. 


Established in London, we've set out to equip men with hair tools, tips and tricks created just for them. A quality hairdryer is the basis of a great hairstyle. Heist hairdryer has been designed to give guys the power, control and confidence they need to achieve any style.  


Key objectives:


  • Driving sales / Driving consumer awareness in the UK market (and Europe)

    • AMPLIFY brand awareness for HEIST by securing press results with key media stakeholders across different verticals and interest categories

    • Positioning HEIST as the first hairdryer brand for men, and eventually a premium destination for men’s grooming

    • ELEVATE & POSITION HEIST as the leading hair dryer brand for men by educating press and consumers about its grooming kit along with styling tips, grooming advice and more

    • GENERATE growth of social channels via influencer engagement through product seeding, events, product giveaways with grooming/barber influencers, et

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