Lets face it, the world of Digital and Social Media keeps on moving. In some cases, the changes are rolled out onto the platforms without a peep from the Social Media companies and its a case of you hear of updates through word of mouth.
Meet Angela McLuckie our Beauty PR Club Social Media Expert. Angie is the founder of Urban Snö. She lives in ‘bonny’ Scotland with her Hubby, 10 year old son and Labrador fur baby. With a career spanning 25 years, she has extensive experience across the board from Design, Marketing and Entrepreneurship to Social Media, Digital Marketing and Corporate Training. Specialising in beauty, weddings and wellness there is no finer eye for detail and stunning design than Angie.
Here are some of her top social media tips to start drawing in some new customers for you:
Post Consistently – Don’t go too long without popping a post onto your profiles – ideally you want to ‘Tweet’ around 6 times a day, post on Instagram and Facebook once a day and Pinterest needs 30 pins a day to keep you ticking over. LinkedIn is not as content hungry and you would get away with between 2 – 5 times a week
Join in Tweet Chats – These can be so much fun and fast paced! There are Tweet Chats for about every topic you can think of out there. They all revolve around their own unique hashtag and are normally scheduled for the same time each week e.g. Janet Murray runs one on a Monday night at 9pm - #contenthour. There are thousands of them. Try www.tweetreports.com to find one you are interested in.
Join Facebook Groups (are you in ours? click on image below) – Just like this one, you will meet and chat to lots of interesting people, as long as they are relevant to your business. If your business sells an organic beauty brand, then do a search for ‘natural beauty groups’ for example. Think of the kind of interests your potential customers may enjoy chatting about and find some groups to join.
Provide lots of value in any posts you make – If you want to get peoples attention, you need your content to do one of the following – be Informative, Emotional, Topical, Cutting Edge or Beautiful. The online world is one busy place, and to cut through the noise, your content is going to have to be top notch. Make sure whatever you post on all your platforms is off the highest quality. Don’t just post for the sake of posting. The algorithms will only pick up on content that people are engaging with or is appearing popular, so make every image, video or article count.
Go out of your way to help people – Whether this is in a Facebook group, on a forum or on the general chit chat of accounts that you follow, if someone posts a question or asks for help, post an answer if you can. Not only will you be seen as friendly and helpful by the person that you are following, you will also make an impact on those who see your comments. Can we help you?
Do you have a social media or design question or need some expert one to one help? Email direct at firstname.lastname@example.org with any questions. Have you booked your FREE Discovery Call yet? It's free and it may just change the way you feel about your brand!