bogus beauty training providers



The National Beauty Federation (NBF) has warned salons and therapists to carefully research their chosen training providers after the Advertising Standards Agency (ASA) found several such businesses guilty of misleading advertising. 


Aesthetics Lounge Academy in Birmingham, The Aesthetics Uni in Warrington and Boss Babes Uni in Liverpool were reported to the ASA by the Joint Council for Cosmetic Practitioners (JCCP) following “many complaints from members of the public, existing practitioners and from other stakeholders about education and training companies who may have advertised their training courses with misleading claims”. 


The JCCP is concerned about “vague and misleading representations of qualifications and pathways to practise within aesthetics by UK training companies”, in particular the content, nature and duration of training, qualification obtained and whether the qualification obtained meets the standards required for admittance onto professional registers from the JCCP or other industry bodies. 


In all three cases the ASA upheld the complaints – you can read the individual rulings here, here and here – and advised that the three companies “had misrepresented or withheld full and correct information for potential students to be enabled to make an informed decision before contractually entering the courses advertised”.  after the Advertising Standards Agency (ASA) found several such businesses guilty of misleading advertising. 


Aesthetics Lounge Academy in Birmingham, The Aesthetics Uni in Warrington and Boss Babes Uni in Liverpool were reported to the ASA by the Joint Council for Cosmetic Practitioners (JCCP) following “many complaints from members of the public, existing practitioners and from other stakeholders about education and training companies who may have advertised their training courses with misleading claims”. 


The JCCP is concerned about “vague and misleading representations of qualifications and pathways to practise within aesthetics by UK training companies”, in particular the content, nature and duration of training, qualification obtained and whether the qualification obtained meets the standards required for admittance onto professional registers from the JCCP or other industry bodies. 

In all three cases the ASA upheld the complaints – you can read the individual rulings here, here and here – and advised that the three companies “had misrepresented or withheld full and correct information for potential students to be enabled to make an informed decision before contractually entering the courses advertised”. 


Have you been misled or seen bogus claims? Get in touch hello@beautyprclub.com today.


Read more in Professional Beauty Magazine


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