A campaign to tackle "botched" cosmetic procedures is to be launched shortly by the government in England. Whilst this campaign is aimed at people who suffer from body dysphoria or BDD it is a welcome 'next step' in the path to better Government regulations in the beauty and aesthetics industries.
It follows a rise in people seeking surgeries such as a "Brazilian butt lift" abroad, which has led to deaths. There have also been warnings about the rise in the use of self-injected dermal and lip fillers, with the risk of causing complications that then have to be treated on the NHS.
England's Department of Health told the BBC's Victoria Derbyshire programme the campaign, scheduled to launch in the coming weeks, would look to ensure the public was fully informed about the importance of seeking professional advice regarding fillers, Botox and cosmetic surgery.
It said it also hoped to tackle the number of "botched" procedures, and the resulting impact on a person's mental and physical health, as well as the cost to the NHS of treatment following such procedures.
Nora Nugent, a member of the council of the British Association of Aesthetic Plastic Surgeons (Baaps), said she welcomed the government campaign in principle.
She said the estimated increase in people seeking cosmetic procedures had not been matched by improved education on what the public should expect when accessing treatments, or what could go wrong.
While the rise of celebrities and influencers sharing their procedures online had led to increased uptake, she added, it was also due in part to "rising availability, better awareness of procedures and relatively more affordability".
It comes as an online survey of 1,033 women aged 18 to 30, commissioned by the BBC's Victoria Derbyshire programme and Newsbeat and conducted by Deltapoll, suggests 83% would change part of their body if money and health risks were not a concern.
Of those, 63% would change their stomach and 53% their breasts.
Of the 7% of those surveyed who had had a cosmetic procedure, mostly lip fillers and botox:
69% felt more confident52% felt more attractive24% felt less attractive
Surgeons are calling for restrictions as to who can perform injectable treatments to be brought in.
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