Content marketing has been at the heart of Birchbox’s strategy from its launch in 2010, with the brand placing just as much focus on helpful and informative content as it does the products themselves.
Its online magazine offers a constant stream of how-to’s, tutorials, and DIY-related articles – aiming to instil desire for the product as well as increase value for existing subscribers.
Birchbox cleverly uses the theme of each monthly box to inform content. For example, the below article relates to the ‘mermaid’ inspired design and products found in the August 2017 box.
What is your content marketing strategy for 2019? It would be great to share your best practices with us!