Content marketing 101 - fenty

Fenty’s digital launch

Celebrity Beauty

It kind of helps if you are a huge global songstress or one of the Kardashians when you launch your own beauty brand and Rihanna's brand Fenty makes the point here.

No brand has had a bigger impact on beauty in the last couple of years than Fenty. The company – which is owned by Rihanna – launched in 2017 with a 100% digital campaign, largely geared around Instagram and influencer content.

Built on a ‘beauty for all’ concept, Fenty launched its foundation in 40 different shades, thereby setting the tone for its inclusive, body positive, and diverse marketing. Combining reviews and testimonies for industry professionals, models, and every day fans – its unique Instagram strategy drew in 1.4m followers within just four days.

Fenty continues this approach across digital channels, also using YouTube tutorials and other forms of content to generate engagement and hype around each new product launch.

What do you or your brand do to drive engagement to your content? What would you like to do if budget was no option? Share you links and tips with us below.

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