Content Marketing What Is It?



Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content Marketing, of which blogging is a part, is the buzz online marketing word at the moment. Google loves it. Your clients love it. We love it here. Content is King!

What content are you sharing with you current and potential customers? How are they finding your content? Website, Newsletter, Social Media?


Are you giving them newsworthy and interesting information about what you do or are you just trying to SELL to them all of the time?


Content is key to your business growth, customer retention and brand persona in the marketplace and it is simply not an option to get it wrong.


Are you Blogging? Perhaps you don’t think it’s something you need to get involved with – blogging is just for big national companies. We disagree and believe it’s a marketing opportunity waiting to happen for many businesses.


Because so few businesses produce quality, regular content (a Blog by any other name) that we believe it’s a brilliant marketing opportunity for ambitious businesses who want to succeed. If you want to put your business on the map then content marketing in all of it’s forms is perfect for you.

Blogging, Newsletters, Web content and Social Media as a marketing tool at it’s most effective is really not for the faint-hearted. To see results you need to post regular high quality content that appeals to both to readers and search engines (for great SEO).


A well-executed, professional content marketing will:

  • Boost your Brand and awareness,

  • Helps to boost your SEO and Google rankings (you will also need to focus on SEO in addition),

  • Increase your Social Media profiles,Increase website visitors.

  • And lead to new clients.Provide valuable PR for you and your business,

  • Then provide engaging articles to feed your social media and email marketing.

  • Give loyal clients a reason to re-visit your social media accounts (if you have them and they are run well) and website (again if the landing page and website are appealing to your customers).

  • These destinations are fundamentally where impressions, decisions and sales are made!

  • Drive your business into the spotlight.Set you apart from the local competition.

  • Start your business and sales growth today!


More about us:

Owned by Beauty PR Club Founder & CEO, Lisajane Davies, Gorgeous Work have a proven track record in content marketing for clients who want to invest in this long term commitment to excellence. Our client and company blogs are widely read both in the UK and internationally. And we also write for many local and trade publications too so you can trust us to deliver.


We are great at dreaming up ideas and writing so if this is not your thing (and why should it be?) we can plan, write, design, publish and promote your business through content marketing. You just decide how much or little help that you need.


However if you do enjoy writing, have the time and the marketing ideas, then we can give your copy the edge. Simply write your articles, send them to us on the email and we can give it some professional spit and polish.


Our expert team can help you with all of your writing and content needs. From Press Releases, Features, Editorial and Marketing Material to Advertising, Content and PA Services. If we cannot do it for you then we can put you in touch with one of our expert collaborators.


Just get in touch to see how we can help you, by phone 07871823527 or email hello@gorgeouswork.co.uk

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