Updated: Jan 13
By Lisajane Davies
”I’m a salon group owner and practitioner and I have tried to use PR and Facebook Ads to promote my business but I'm struggling to convert my social following and website traffic into purchasing clients and customers.”
Here we need to understand the barriers to purchasing. PR is not just about getting into the local or national press it is marketing, advertising which means it is also about creating the right content and copy, it's about communications.
First things first, what do people find when they find your brand or business on Google? Do they find your brand on the first page results when searching the keywords in your brand or industry?
Other than on social media, your website is the first port of call for any person looking to work with you or who is thinking about buying from you, how does that experience look to your potential clients?
Your website is a communication platform and the place where people come to take a look at who you are, what you are doing and to decide if and when they want to work with you. By the time people buy from you, 84% of your new customers have done their homework and researched you online.
So, here is your Website 101 and some questions to ask:
Is it clear enough?
Does it convey your key messages?
Does it communicate the value and quality of your offering?
Can you display the transformation to results, for the person looking, that your business can offer?
You need to get really objective at this stage as if you are building a following and getting traffic to your website, the weak link is somewhere within your website be it your communication or your systems.
PR can help convey your messaging clearly and strongly as well as allowing you to explore and gather feedback from those are connecting with you and are following with you but aren’t purchasing.
It’s a PR professional’s job to know and even predict the latest trends across the spectrum of industries. This presents an opportunity for our PR and Results Relations® agency or team to work with our creative and marketing teams for ideas on fresh content marketing ideas.
Content marketing and marketers can provide insights to PR teams on specific and niche market or consumer trends and insights. It’s a win-win.
Are you simply not sure why your customers are not converting or how to get more exposure? Why not jump on a call with Lisajane Davies, Founder of Beauty PR Club and Gorgeous Work to get her take on things.
Beauty PR Club identifies brand stories, create content and strategy, boost media engagement, guarantee brand visibility establishing increased measured leads and sales.
Beauty PR Club is a Brand Exposure and Results Relations® (RR) firm based in Kent and London. We specialise in creating and executing exciting, results-driven content, media and advertising campaigns for our clients in the health, beauty, makeup and wellness sectors.
Founded in 2013, Beauty PR Club is packed with decades of global commercial, communications and creative expertise. This means that we can resonate and promote our clients in an authoritative, compelling and effective way whether that is creating a unique brand message, communication strategy, sales/revenue planning or ongoing influential PR personality growth which you can rely.
We do this with our unique Results Relations™ formula utilising a powerful mix of strategy, content, storytelling, sales planning, advertising and traditional PR to create compelling messaging to guarantee media exposure. Our goal is to level the playing field for SME brands in mainstream media and retail and to create a measured ROI for competitive brands.
Our experienced and passionate team, quality service, original ideas and valuable contacts, Beauty PR Club are able to expertly position you and your brand in your Beauty, Health, Wellness and Lifestyle PR campaigns.
Book your call with Lisajane today http://bit.ly/beautyprworkwithme