How to convert web traffic into sales using Results Relations®

By Lisajane Davies

Is you website driving sales for your brand?

CLIENT PROBLEM: ”I’m a salon group owner and practitioner and I have tried to use social media and Facebook Ads to promote my business but I'm struggling to convert my social following and website traffic into purchasing clients and customers.”


Showing up

Here we need to understand the barriers to purchasing. Great marketing is not just about getting into the local or national press it is also about creating the right brand identity, content, tone and copy, it's about the right communications.

First things first, do people find your brand or business on Google?

Are you on the first page results when searching the keywords in your industry?

If I type in, find me the BEST (whatever your brand is) in your town, do you show up?

Other than on social media, your website is the first port of call for any person looking to work with you or who is thinking about buying from you, how does that experience look to your potential clients?


Your website is a communication platform and the place where people come to take a look at who you are, what you are doing and to decide if and when they want to work with you. By the time people buy from you, 84% of your new customers have done their homework and researched you online.

So, here is your Website 101 and some questions to ask:

  • Is it clear enough?

  • Does it convey your key messages?

  • Does it communicate the value and quality of your offering?

  • Can you display the transformation to results, for the person looking, that your business can offer?

You need to get really objective at this stage as if you are building a following and getting traffic to your website, the weak link is somewhere within your website be it your communication or your systems.

Strong brand messaging

PR (which includes great content and copywriting) can help convey your messaging clearly and strongly as well as allowing you to explore and gather feedback from those are connecting with you and are following with you but aren’t purchasing.

It’s a PR professional’s job to know and even predict the latest trends across the spectrum of industries. This presents an opportunity for our PR and Results Relations® agency or team to work with our creative and marketing teams for ideas on fresh content marketing ideas.

Marketing Win

Content marketing and marketers can provide insights to PR teams on specific and niche market or consumer trends and insights. It’s a win-win.

We do this with our unique Results Relations™ formula utilising a powerful mix of strategy, content, storytelling, sales planning, advertising and traditional PR to create compelling messaging to guarantee media exposure. Our goal is to level the playing field for SME brands in mainstream media and retail and to create a measured ROI for competitive brands.

Are you still not sure why your customers are not converting or how to get more exposure?

Our experienced and passionate team, quality service, original ideas and valuable contacts, Beauty PR Club are able to expertly position you and your brand in your Beauty, Health, Wellness and Lifestyle PR campaigns.

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