Get On THE WELLNESS Wagon in 2020





Everyone is talking about organic, natural or wellness this year so you need to start thinking of a story that makes your beauty & skincare brand inclusive. This is what great marketing followed by PR is all about and you cannot sustain one without the other. There is no point in that. Welcome to Beauty PR Club!


Our wellness obsession continues, and we’ve long touted the health benefits of adaptogens, plants, fermented goods, herbs and spices in our store cupboards. Most of these goodies have made their way into the mainstream in drinks, supplements and powders and are becoming part of our everyday lives even more. 

We want to know if your brand contains any of the following ingredients - Tell Us!

Our wellness obsession continues, and we’ve long touted the health benefits of adaptogens, plants, fermented goods, herbs and spices in our store cupboards. Most of these goodies have made their way into the mainstream in drinks, supplements and powders and are becoming part of our everyday lives even more. 


These ancient wellness superfoods (now a banned word on packaging in Europe as it is a myth) have long and rich histories, and now we’re seeing them used in innovative ways to get the most out of them. These ingredients also have a wealth of skincare benefits, so they fit right at home in beauty, giving these products more of a holistic approach.

If you’re ready to boost your skincare, we’ve got the rundown of wellness ingredients that you need to know for both your skin and overall well-being. 



AYURVEDA


Ayurvedic medicine (“Ayurveda” for short) is one of the world's oldest holistic (“whole-body”) healing systems. It was developed more than 3,000 years ago in India. It's based on the belief that health and wellness depend on a delicate balance between the mind, body, and spirit.


We word with a wonderful Spiritual Healer called Supraja of Azhagibeauty.com



Chaga

These mushrooms pack a punch when it comes to health benefits, as they have more antioxidants than both blueberries and açaí berries. Chaga is also an anti-inflammatory and helps the body to better adapt to stress, which also makes them an ideal skincare ingredient.


Set to save your skin this winter, this hydrating moisturiser utilises the benefits of Lapland-grown Chaga and eases any irritation and feelings of tightness that occurs as a result of dry skin.



Manuka Honey

This honey can do it all with its antimicrobial and antibacterial healing powers. Manuka honey is the one to look out for, as it boasts the most health benefits (energy, an immunity boost and improved digestion).


CBD

There’s no denying that CBD (cannabidiol) is having a moment thanks to its pain-reducing, relaxing and anti-inflammatory benefits. You might have seen the non-psychoactive extract from the cannabis plant in a latte at a wellness cafe, but it’s also making its way into skincare.


Whether its chocolates, cocktails, candles or clothing, CBD is everywhere and in everything you can possibly think of. And now the buzzy ingredient is taking over the world of beauty and skincare.  From serums and sunscreen to chapsticks, creams and cleansers, there is an array of hemp-infused products popping up in beauty supply stores everywhere. 


According to a recent Market Watch report, the global CBD cosmetics market is estimated to be valued at over $580 million, with North America leading the way. And it's expected to hit $1.7 billion by 2025, predicts Grand View Research. Safe to say, the CBD trend isn't going to die down anytime soon. 


If you're considering hopping on the CBD bandwagon too, but are unsure about where to start, just ask us.


Cacao

The unprocessed chocolate manages to retain its superfood status during processing, so you’re getting all of the nutritional benefits that your usual chocolate bar lacks. Raw cacao is rich in magnesium, iron and amino acids making it a treat for both your body and skin.




Ashwagandha

This powerhouse of a herb is the leader of the adaptogen pack. Well-known for its use in Ayurvedic medicine, it regulates stress and calms the mind as well as boost the immune system and giving skin a much needed antioxidant hit.


Turmeric

You know an ingredient has reached prime time when you can get a turmeric latte at every high street cafe. The anti-inflammatory orange-hued spice touts a long list of health benefits, including aiding in digestion and joint pain. 


Spirulina

There are so many nutrients in this algae that it’s pretty much all you need in your green juice. With calcium, magnesium, zinc and a host of vitamins, it’s well worth introducing into your diet.


Reishi

Another medicinal mushroom that deserves a place in your store cupboard and skincare, reishi can be found in teas, supplements and protein powders. It’s great for fighting colds and works wonders on sensitive and dry skin.



Kombucha

This fermented tea has taken the place of our usual midafternoon fizz, as it’s filled with gut-friendly good bacteria. It also boosts moisture, protects against pollution and adds a dewy glow to the skin.


Holy Basil

This fragrant herb (also known as tulsi) has been a staple in India for thousands of years. Used in Ayurveda for reducing inflammation, fighting colds and for its antioxidant properties, you need to start looking out for it in your skincare too.


Activated Charcoal

From toothpaste to pore refiners, charcoal has been making waves for all the right reasons. Renowned for its ability to absorb and bind unwanted toxins, this potent powder has also been popping up in skincare for its ability to banish blackheads. 


We would love to hear about your brand if they contain any of the above and what your 'Brand Wellness Story'. Email hello@beautyprclub.com

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