NEW Beauty News from Beauty PR Club

Updated: Aug 27, 2020

We have that Friday feeling and that means a roundup of this weeks beauty news and industry shenanigans.

New Award-Winning Tamaar Skincare

Delighted to share our new client with you, Tamaar Skincare. Think Award-Winning Skincare Technology Meets Green Beauty With Global Goals!

Tamaar Skincare is an innovative, scientific led, natural and organic results-focused British skincare brand, delivering outstanding and achievable results in beauty for women at every stage in their lives, promoting optimum skin health and boosting appearance.

The brand's formulations supported by scientific studies that show that plant oils sourced from plants grown in their native soils have significantly stronger therapeutic qualities with more potent benefits than those produced elsewhere. Tamaar also puts sustainability, UN Global Goals and animal welfare at the forefront and only uses recyclable and biodegradable products in its packaging.

· Innovation to Green Beauty

· Patent based Climate Responsive Technology

· Expertly formulated and skincare products

· Provide a safer, natural solution to commonly found skincare concerns such as Hyperpigmentation, Acne, Ageing Skin, Dry Skin & Eczema

· Harm Free Skin Lightening Complex

· Tamarind Seed Extract Outperforms HA in Moisture & Wrinkle Reduction

· Cruelty-free, parabens or sulphates and irritant-free

· Recyclable, environmentally friendly products

Beauty PR Club will be responsible for a fully integrated UK rebrand and also growing the brand’s global presence along with profiling its pharmacist practitioner founder, Navjitpal Kaur. Find out more Follow Tamaar on Instagram: @tamaarskincare

Victoria Beckham Beauty strengthens skincare portfolio with balancing serum

The new Cell Rejuvenating Power Serum has been formulated with technology developed by Augustinus Bader

Victoria Beckham has introduced her first product of 2020 for her namesake beauty brand.

The new Cell Rejuvenating Power Serum (£180) is said to be highly concentrated that harnesses the power of Augustinus Bader’s TFC8 technology, combined with a blend of active molecules including hyaluronic acid, niacinamide, vitamin E and olive fruit extract.

These actives are designed to help repair and rejuvenate the skin, while balancing skin’s microbiome and strengthening its moisture barrier.

“My approach to skincare is focused on trying to find innovative solutions for skin health, which can be measured by the scale of protection and care for the skin, and are verified in clinical trials,” said Bader.

"In partnership with Victoria Beckham and her team, we took this same approach and created this amazing new serum, which respects healthy skin physiology and protects the skin barrier function.

“All the know-how is based on the scientific knowledge of what our skin cells really need to work at their best.”

The new launch is the brand’s second skincare collaboration with the biomedical scientist, following its Cell Rejuvenating Priming Moisturizer, which hit the market in November last year.

To use the serum, Victoria Beckham Beauty recommends applying a few drops to cleansed skin in upward strokes until absorbed.

Customers can shop the range via

Huda Kattan's beauty empire has launched into skincare

The Dubai-based beauty entrepreneur, influencer and make-up artist has taken inspiration from her own skincare journey with Wishful

Huda Katttan, the entrepreneur behind billion-dollar brand Huda Beauty, might have made her fortune in make-up, but now the business owner has her sights set on skincare.

Repeatedly crowned as one of the most influential people on the internet by Time , Kattan has since expanded her empire into fragrance with Kayali and now Wishful skincare.

Launching today with the Yo Glow Enzyme Scrub (£34), more products are expected to be unveiled throughout 2020.

Inspired by Kattan’s experience with adult acne as a result of PCOS, a female hormonal disorder, the scrub contains papaya and pineapple extract, AHAs, BHAs and a physical exfoliant to help buff away dead skin cells and impurities for a brighter complexion.

The Dubai-based businesswoman has teased the skincare venture since January by creating a Huda Beauty Skin Instagram – now renamed to Wishful – and posting images of herself bare-faced.

Wishful has boldly marketed itself as an educational platform that does not use filters, photoshop or editing app Facetune.

Customers can shop the range via

A transformative year? Top 5 2020 EMEA beauty trends to watch

Shifting shopper habits, evolving consumer curiosity and legal changes will shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.

Check them out here:

Talking of Top Trends For 2020


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Get in touch! If you want to meet global beauty buyers or have any beauty, wellness, male grooming or SMPU news to share about products, brands, launches, movers and shakers then please do get in touch with Emma at today.

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