Social Media Planning

Do you want a better way to plan, organise, and publish your social media content?
 
Looking for a solution that doesn’t cost a lot of money?

#1: Set Monthly Social Media Goals
It’s important to set an end goal for every piece of content you share on social media so you can track what’s working, which types of content drive your bottom line, and what to change based on campaign performance.
 
For most social media marketers, goals fall into the categories of generating more leads and sales. If you work backward from your long-term goals, you can create short-term goals that will help you achieve them.

The key to short-term goals is to start small, be specific, and set a realistic time frame to achieve each goal. At the end of each month, you want to be able to track your growth, see what worked, and set new goals for the future. Smaller goals generally fall into one of these categories:
 

  • Content

  • Followers

  • Traffic

  • Subscribers

  • Sales

Decide what you want to achieve for each category on social media and add it to a goal-setting spreadsheet.

#2: Decide on a Content Mix for Your Social Channels
The purpose of a social media calendar is to provide a framework for sharing content that resonates with your audience and also sells your business. Before creating your calendar, plan content around specific campaigns and goals.
 
First, determine the types of content that make sense for your business and audience. Some common categories include:
 

  • Blog posts

  • Quotes and motivation

  • Product promotions

  • Holidays

  • User-generated content

  • Events and announcements

 
Depending on your business, your categories may look different and can be as broad or specific as you need. For instance, a health club might have categories like free trials, challenges, workout videos, workshops and clinics, recipes and nutrition, and others.

“Social media is not a media. The key is to listen, engage, and build relationships.”


- David Alston

Once you’ve chosen your categories, create a separate spreadsheet to use as a working library so you can plan and gather the original content, products, events, and promotions you plan to share. It’s helpful to colour-code each content type so you can easily differentiate them on the calendar.

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