Winning Press Releases

by Lisajane Davies

How do you write a winning release without a pr company

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company's public relations strategy, being old school isn't advantageous for your business or your brand.

Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company's customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.

Download Now: Free Press Release Template

People now have control over where, when, and how they consume information. As a result, public relations is no longer about feeding into a traditional news cycle; it's about providing relevant content when, where, and how your prospects, influencers, and customers will consume it.

Sounds pretty hopeless, right?  Wrong.

 

While relationship-building still helps you get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. By creating opportunities that weren’t there before and carve out a place for your company, building meaningful brandshare with your target audiences in the process.

One of the most crucial updates to make to your PR strategy is to think of press releases as an opportunity to connect to the audiences you care about -- including, but not limited to, journalists. 

 

Learn to write a winning release with our tools below!

Have you downloaded your Free Member Resources?  Do tell us in the Facebook forum what business support that you would like some help with too:

 

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We love talking to brands and service led professionals about their PR conundrums and winning ways.  Get in touch hello@beautyprclub.com

Lisajane x

Lisajane Davies is our Founder, Business Consultant and owner of Gorgeous Work, a social, marketing and PR Agency.

Lisajane will be providing you with inspiration, business tips and sharing her consulting strategies throughout the course of the year in her regular blogs for us.  You can find her at www.gorgeouswork.com.  Email her at hello@beautyprclub.com with any questions.  Book your FREE Discovery Call today: Click Here

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