Winning Press Releases
by Lisajane Davies
How do you write a winning release without a pr company
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company's public relations strategy, being old school isn't advantageous for your business or your brand.
Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company's customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
People now have control over where, when, and how they consume information. As a result, public relations is no longer about feeding into a traditional news cycle; it's about providing relevant content when, where, and how your prospects, influencers, and customers will consume it.
Sounds pretty hopeless, right? Wrong.
While relationship-building still helps you get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. By creating opportunities that weren’t there before and carve out a place for your company, building meaningful brandshare with your target audiences in the process.
One of the most crucial updates to make to your PR strategy is to think of press releases as an opportunity to connect to the audiences you care about -- including, but not limited to, journalists.
Learn to write a winning release with our tools below!
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Lisajane Davies is our Founder, Business Consultant and owner of Gorgeous Work, a social, marketing and PR Agency.
Lisajane will be providing you with inspiration, business tips and sharing her consulting strategies throughout the course of the year in her regular blogs for us. You can find her at www.gorgeouswork.com. Email her at firstname.lastname@example.org with any questions. Book your FREE Discovery Call today: Click Here